{"id":870,"date":"2019-06-10T12:24:55","date_gmt":"2019-06-10T04:24:55","guid":{"rendered":"http:\/\/dushyantnomics.com\/?p=870"},"modified":"2023-03-18T13:20:17","modified_gmt":"2023-03-18T07:50:17","slug":"look-in-the-mirror-thats-your-competition","status":"publish","type":"post","link":"https:\/\/dushyantnomics.com\/look-in-the-mirror-thats-your-competition\/","title":{"rendered":"Look in the Mirror. That’s Your Competition"},"content":{"rendered":"\n

Does it feel like you have always been in a competition?<\/p>\n\n\n\n

Competing with your classmates in school for good grades, with your college buddies to land your first job and now with your colleagues to grab that coveted senior role.<\/p>\n\n\n\n

In a world with limited resources like college places or good jobs it is natural that we find ourselves competing with others from time to time.<\/p>\n\n\n\n

We continue this spirit of competition in our personal financial life too.<\/p>\n\n\n\n

We believe that just like getting that admission to a prestigious college, winning in your personal life against others will guarantee eternal happiness.<\/p>\n\n\n\n

Here is the thing though. <\/p>\n\n\n\n

When it comes to your personal financial wellness, your main competition is not from the people around you.<\/p>\n\n\n\n

Your biggest competitor is YOU.<\/p>\n\n\n\n

Your Toughest Competitor is YOU<\/strong><\/h2>\n\n\n\n

As outlined in the guide to financial wellness<\/a>, our financial behaviour is one of the 4 pillars of financial wellness. <\/p>\n\n\n\n

It plays a major role in deciding if you are able to achieve personal financial wellbeing.<\/p>\n\n\n\n

Our financial behaviour stands between what we know we should be doing and what we actually end up doing when making financial choices.<\/p>\n\n\n\n

If you think about it, we are all in an ongoing contest with our own behaviour to achieve the financial satisfaction that we are seeking.<\/p>\n\n\n\n

\"look<\/figure>\n\n\n\n

You Only Hear What You Want to Hear<\/strong><\/h3>\n\n\n\n

Trying to process every piece of information signal we get from our daily working environment can drive us nuts.<\/p>\n\n\n\n

So we come up with behavioural rules of thumb that help us to quickly make sense of the world around us.<\/p>\n\n\n\n

It allows us to deal with the noise around us and quickly process the information in a manner that we are comfortable with.<\/p>\n\n\n\n

These rules of thumb are unique to you as they are based on your upbringing, values and your personal experiences.<\/p>\n\n\n\n

Let us say, you lost some money in the stock market at your first attempt at investing. <\/p>\n\n\n\n

You may have since started believing that stock markets are dangerous, and it is best to always stay away.<\/p>\n\n\n\n

Once these beliefs have been formed, you will continue to hold on to them whenever you have to make any new choice about investing in the stock market.<\/p>\n\n\n\n

And whenever you come across some information that conflicts with your beliefs<\/a> you experience stress. <\/p>\n\n\n\n

It is not easy for most of us to hold 2 contradictory beliefs in our head at the same time.<\/p>\n\n\n\n

\n

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function<\/strong><\/p>\n<\/blockquote>\n\n\n\n

So we try and find ways to rationalise this new information. Anything that allows us to continue holding onto our previous beliefs.<\/p>\n\n\n\n

When you hear about someone who made money investing in the stock market you may instantly think it was due to sheer luck.<\/p>\n\n\n\n

Your ingrained belief will try to keep you away from the stock market instead of letting you make a second attempt at investing.<\/p>\n\n\n\n

You are now competing against your beliefs on stock markets despite new facts being available.<\/p>\n\n\n\n

You Fear Missing Out<\/strong><\/h3>\n\n\n\n

We evolved in a world with limited resources. <\/p>\n\n\n\n

Our survival depended on who got their hands first on scarce resources.<\/p>\n\n\n\n

While the resources in the modern world have grown manifold, our thinking has not evolved from this fear of missing out.<\/p>\n\n\n\n

It does not matter if the product or service being sought after is important enough for you or not. <\/p>\n\n\n\n

As long as everyone else is going for it, you too go for it to avoid losing out.<\/p>\n\n\n\n

As an example, people will eagerly join a long queue, and happily wait for 15-20 minutes to get a free sample of the new yogurt brand. <\/p>\n\n\n\n

This is even when they don’t like yogurt that much to begin with.<\/p>\n\n\n\n

While acting this way may not do much harm when it comes to yogurt, it can be very detrimental to your finances when it extends to the world of finance.<\/p>\n\n\n\n

We live in a world that is designed to prey on our fear of losing out. <\/p>\n\n\n\n

The TV commercials will tell you about how people that bought a certain product are much happier now.<\/p>\n\n\n\n

The pushy salesperson will tell you how everyone, including your neighbor and colleagues have already bought the hottest new investment product.<\/p>\n\n\n\n

And then you will meet people at social gatherings who will boast about how well their recent investment in X, Y or Z is doing.<\/p>\n\n\n\n

When you hear all this, your mind switches into a competitive mode. You don’t want to be left out of all the action. <\/p>\n\n\n\n

Not surprisingly, you too want your investments to double within a few weeks or deliver some other magical figure you have in mind.<\/p>\n\n\n\n

You are constantly competing against your inner fear of missing out.<\/p>\n\n\n\n

You Think Bad Things Only Happen to Other People<\/strong><\/h3>\n\n\n\n

Human beings are inherently optimistic by nature. I guess it is nature\u2019s way to ensure we survive and progress as a species.<\/p>\n\n\n\n

Our optimism allows us to explore the outer reaches of space or the depths of the ocean despite the dangers. <\/p>\n\n\n\n

In the business world it allows entrepreneurs to start new businesses even knowing that majority of new businesses fail.<\/p>\n\n\n\n

Remember those statistics you come across from time to time. <\/p>\n\n\n\n

The type that tells you that something is very safe because it is safe 99.5% of the time. Or only 1 in 200 cases go wrong.<\/p>\n\n\n\n

We take comfort from that and go into that activity without thinking much more.<\/p>\n\n\n\n

That statement about the action being safe is true most of the time except when you are in the 0.5%. <\/p>\n\n\n\n

In that case risk of things going wrong for you is now 100%.<\/strong><\/p>\n\n\n\n

But our optimism makes us believe that we won\u2019t ever be caught in the 0.5%. It will always happen to someone else instead.<\/p>\n\n\n\n

A dangerous belief of personal financial wellness is this: It can\u2019t happen to me.<\/p>\n\n\n\n

This belief can lead to some risky behaviour in your personal financial life:<\/p>\n\n\n\n

– Not taking adequate life insurance.<\/p>\n\n\n\n

– Not planning for retirement in time.<\/p>\n\n\n\n

– Risking your life savings on a single investment bet.<\/p>\n\n\n\n

Sometimes you don’t get a second chance to recover from a fatal personal finance mistake.<\/p>\n\n\n\n

You are in competition against your optimism about the risk of things not going wrong in your financial life.<\/p>\n\n\n\n

You Think You are in Full Control When Making Choices<\/strong><\/h3>\n\n\n\n

We have an ingrained belief that we are in complete control when making a financial decision. <\/p>\n\n\n\n

We like to believe that we look at all available information and then make a choice that suits us best.<\/p>\n\n\n\n

Of course the real world works otherwise. <\/p>\n\n\n\n

Companies employ entire teams whose only job is to subtly influence how we make those decisions.<\/p>\n\n\n\n

They work to subconsciously alter the decisions you are going to make.
<\/p>\n\n\n\n

Just think of the whiff of freshly brewed coffee or baked bread when you enter your local store. <\/p>\n\n\n\n

You have been primed for your purchase of a latte or a loaf.\u00a0<\/span><\/p>\n\n\n\n

Research suggests that even the music being played in the shop while you browse has an impact on what you eventually end up choosing.<\/p>\n\n\n\n

It is the same with your online behaviour. <\/p>\n\n\n\n

What you are shown on the screen is based on your past behaviour and purchasing habits.<\/p>\n\n\n\n

The information is being managed to extract the maximum dollars out of you at every opportunity.<\/p>\n\n\n\n

You may end up spending much more than you intended because of the clever marketing being employed by companies all around you.<\/p>\n\n\n\n

We have much less control than we think on the decisions we are making.<\/p>\n\n\n\n

Your conscious rational mind is constantly competing with your subconscious mind that is being primed by companies that want you to spend more and more.<\/p>\n\n\n\n

Conclusion<\/strong><\/h4>\n\n\n\n

When it comes to your personal financial life, your biggest competitor is you.<\/p>\n\n\n\n

Your own behaviour, beliefs and feelings can be a much bigger threat to your financial wellbeing compared to, say the risk of a thief breaking into your house.<\/p>\n\n\n\n

We spend enormous resources on looking at our external competitors. <\/p>\n\n\n\n

If we devote the same resources to our own decision-making process, the results can turn out to be far superior.<\/p>\n\n\n\n

Look in the mirror. That\u2019s your competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

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